Why organic digital marketing is still important in 2019
Before revealing hidden strategies and importance of organic digital marketing, here is a simple definition of organic digital marketing;
Organic digital marketing means the process or acts of marketing and promoting an online presence of a business or brand without leveraging on paid ads, basically all results generated from organic digital marketing are natural or otherwise (free)
Organic digital marketing on search engines such as Google, yahoo Bing etc. is a very important practice and a sustainable measure to increase or grow an audience, get relevant website traffic, ultimately get sales/conversions and ultimately achieve business or brand goal.
In a quest to achieving increasing website traffic, organic digital marketing should be a measure that should not be neglected
Organic digital marketing may take time but it works and it result are exceptional.
To ensure organic digital marketing works for business promotion and growth in both Google and social media platforms in 2019, series of steps, actions and practice are required. There is no magic to ranking on Google search result first page but certain rules, measures, and practice are needed.
Before revealing some tested and proven approach to making organic digital marketing work for business promotion and growth.
These are some reasons why organic digital marketing is still important in 2019
- Relevant website traffic is a result of good organic digital marketing
- According to recent research online brand credibility and trust comes from organic marketing; customers prospects/potentials tend to trust more brands without paid ad or sponsored post
- Interacting and engaging with client, customers is a lot easier with organic
- This’s 2019 and more internet users rely more on client or customer reviews about a business or brand before making any online/offline purchase. Its therefore encourages B to C relationship
Now the question is how to make organic digital marketing work in 2019?
As time advances it comes with a lot of changes, customer/client needs, want tend to change and vary as well. To thrive better with organic efforts in 2019 on Search Engines…
Here key steps to take.
- Ensure your website is SEO optimized
Your business or brand can’t appear and do well on search engines if its not optimized for search
- Optimize SEO titles
The title of a book in the cover page of draws attention for someone to open and read the content, same applies to SEO titles. Optimize page titles and ensure its strong and draws attention by putting the most important keywords first, followed by second most important and maybe brand or page name
- Post great & exceptional content in your brand or business niche, this applies to both web/social platforms
- Track onsite traffic/leads
This practice makes it easy to have insight & analysis of website traffic, also check performance
What about social media?
Social media is fun, as a business owner or brand leveraging on social for brand awareness & promotions starting with organic is best. Bumping on business or brand advert on social is nothing new to any social media user, users may find it obstructing especially if they’re trying to have fun & engage with friends on these platforms. That’s why organic digital marketing is a very important technique and approach to practice.
Follow these steps and principle to make organic digital marketing work for social this year
- Focus on creating content that your audience can engage, respond and relate better with.
- Know that understanding/knowing your audience goes beyond knowing their gender/age but the post/content that solves and answers their question
- Know that increased followers engagement is better than numbers.
- Sell the solution your product/services is solving and not the product.
- Know that attracting and retaining customer, client attention has to do with been more visual in communicating ideas and selling through
- Quality and rich content.
- Quality pics, image/visual representation
- Making videos that demonstrates trust.
Do you have any question, on how to leverage web/social organic marketing for business promotions and growth? Drop a comment, click on the link below subscribe to our email newsletter for more updates