Successful PPC Advertising in 4 Simple Steps
You may have carried out a PPC advertising with little or no result or want to know how to carry out a successful PPC advertising. Having a fundamental knowledge of PPC advertising and the google ad network is very crucial to laying a strong foundation for a successful PPC advertising or campaign.
Before giving a detailed break down and steps to a successful ppc advertising, it is important to understand in simple definition the meaning of ppc ad and the most popular ppc advertising network known as google ad.
PPC Advertising in Simple Definition
PPC Ad is an acronym for ( pay per click advertising) an internet mode of advertising where by advertisers pay a certain amount when their ad is clicked. This mode of advertising can apply on both google and social media platforms. Google has the most predominately platform for ppc advertising known as google ads formerly google adword.
Google ad platform is divided into two main categories:
Search and display ads. PPC can apply on both. Advertisers bid on keywords in product/service nitch to promote their business in the ad network. Ad with a good quality score ( a measure of ad relevance with factors such as: keyword, CTR and landing page) their ad cost per click will be low.
Keyword Research: It is important to carefully and strategically conduct a keyword search, this will help identify relevant words in your business niche, competition and bid level.
Use of Negative Keywords: These are keywords or search queries you don’t want your ads to appear on. when you indicate them then your ads will not appear on search result for those words
Quality Landing Page: A landing page is the destination you want to take anyone that click on your advertising. Advertisers make the mistake of taking visitors to their product page instead of landing page, they end up distracted without taking required action. A bad landing page will bring little or no result. Successful ppc advertising is huge factor of a quality landing page. Get professional developers to design quality landing page for your ppc ad HERE
Quality/ Relevant content
what is a ppc advertising without a valuable and relevant content? whether your ppc advertising will be clicked and successful is a product of your advertising content. Quality and relevant ad content should communicate brand message or values effectively in a way that result a click.
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